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as large publishers have used samples from seeds to shampoo and toothbrushes and dental
floss there are a number of products that can be sent in the same manner. Consider some
like this one, which was successfully used:coffee samples along with a card suggesting
“ Make Your Break Special” and a list of ingredients in a magazine. The cover promoting “Free Sample Inside”
and proclaimed “A Good Read Deserves Good Coffee”.
High visibility is another important
selling feature that you can offer your clients and Provides a diverse method of reaching
an audience.
Outserts stand out more than the regular
inside the magazine advertising and often makes the difference in attracting
clients.
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Advertisers
get reduced postage costs by “Piggy backing” along with a magazine or tabloid.
Smaller advertisers can send smaller quantities as an outsert as opposed to a full ad
inside the magazine. These
Outserts can be sent to specific postal code areas which can also attract the local
advertisers who may not be able to afford a full blown campaign or advertisement.
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